Adobe Analytics: Customer Journey & Dashboard
We offered transversal support to the company’s digital transformation team in a project focusing on analyzing and unifying indicators that measure the efficiency of each of the conversion processes defined on its website and in the design of a dashboard that offers a global vision of all its information.
HubSpot CMS Web
Website redesign using Hubspot CMS to strengthen the brand’s digital presence. The goal was to use the website to offer content about its products and solutions, use SEO for brand positioning and to attract leads and new clients. This was achieved through implementing forms integrated into the HubSpot CRM Service Hub and activating marketing automation on the platform itself.
Designing and developing an e-commerce strategy based on Shopify. The project included the creation of all the online content, product information and website sections. We used the best SEO practices and created digital analytics tables using Shopify technology.
VoC & Customer Experience Analytics & Metrics
Our active listening project was supported by a wave of Google Forum-supported surveys, subsequent data analysis and results reporting through Tableau Analytics.
eCommerce Solutions for health products
Development of the digital presence of a pioneering brand dedicated to the precision nutrition of the intestinal microbiota analysis, and the sale of customized probiotics and bioactive ingredients, through the conceptualization and development of an eCommerce.
David Lastra Marketing Transformation Director.
Today’s marketing needs to be agile and constantly transforming. It has to efficiently adapt to the demands of the new consumers and the changes and uncertainty in the market. This transformation will be built on the pillars of technology and engagement.
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